Essay by adiiiUniversity, Bachelor'sB+, June 2010

download word file, 5 pages 0.0



Coca-cola was invented in 1886 by Dr. John Styth Pemberton and it was first sold at the soda fountain in Jacob's Pharmacy in Atlanta. Today, products of Coca-Cola Company are consumed at the rate of more than one billion drinks per day in over 200 countries. It was first sold in Great Britain in 1900 and later went on regular sale through soda fountain outlets. Since 1928 Coca-cola has supported the Olympics. Coca-cola produces more than 300 beverage brands and over 1.06 billion drinks are consumed per day around the world.�

Situation analysis

Situation analysis consists on a systematic process of analyzing the internal and external environment of an organization.

The main attribute in the internal environment is the competence in the product process, through the management skills and an effective communication channels. To control the internal business environment Coca-cola must do continual evaluation of the business operations and control any factors which cause inefficiencies in any stage of the production and consumer process.

The external environment is the powerful force which can effect the whole company and as the consequence the whole economy. Instability in the economy, changing customer attitudes and values and demographic patterns can influence a lot the success of the Coca-cola's products on the market and the pleasure they receive from the customers.

SWOT analysis

SWOT means Strength, Weaknesses, Opportunities, and Threats. By using SWOT analysis companies can study the current activates of the organization (Strength and Weaknesses).While using this and the external information, the company have to find the Opportunities and Threats that exist.

Strength - Coca-cola now is been part of every culture for a long period of time. The image of Coca-cola is displayed in T-shirts, hats and collectible memorabilia. Coca-Cola also sells the kind of basic products that consumers keep...