The product that has given the world its best-known taste was born in Atlanta, Georgia, on May 8, 1886 (Hays 32). Dr. John Stith Pemberton, a local pharmacist, produced the syrup for Coca-Cola, and carried a jug of the new product down the street to Jacobs' Pharmacy (Hays 35). There it was sampled and pronounced excellent, teamed with carbonated water placed on sale for five cents a glass as a soda fountain drink and at once deemed delicious and refreshing, a theme that repeats itself today wherever Coca-Cola is enjoyed (The coca cola company).
Thinking that "the two Cs would look well in advertising," Dr. Pemberton's partner and bookkeeper, Frank M. Robinson, suggested the name and now famous trademark ÃÂCoca-ColaÃÂ (Pendergrast 15). The first newspaper ad for Coca-Cola soon appeared in The Atlanta Journal, inviting thirsty citizens to try "the new and popular soda fountain drink" (Hays 39). Hand-painted signs reading ÃÂCoca-ColaÃÂ appeared on store awnings, with the suggestion ÃÂDrinkÃÂ added to inform one that the new beverage was for soda fountain refreshment.
During the first year, sales averaged a modest nine drinks per day (The coca cola company).
Dr. Pemberton never realized the potential of the beverage he created. He gradually sold portions of his business to various partners and, just prior to his death in 1888, sold his remaining interest in Coca-Cola to Asa G. Candler from Atlanta (Hays 46). With good judgment, Mr. Candler bought additional rights and got complete control, and on May 1, 1889, Asa Candler published a full-page advertisement in The Atlanta Journal, proclaiming his wholesale and retail drug business as ÃÂsole proprietors of Coca-Cola ... Delicious. Refreshing. Exhilarating. InvigoratingÃÂ (Watters 24).
By 1892, Mr. Candler's merchandising had boosted sales of Coca-Cola syrup nearly tenfold (Watters 31). He shut down his drug business,