The first thing many Americans do when they roll out of bed, in defeat of their alarm clock, is to go to their kitchen and start a pot of coffee. That first hot sip of freshly- brewed coffee is a great way to start your day; it is also a great way to wake up. Why is it that over 90% of American adults consume coffee daily? What is it that makes coffee one of the most popular beverages in North America today? It's due in part because coffee comes in many varieties, coffee is widely available, and people can't get enough of it.
Coffee came to America by means of the British. In the mid-1700s, tea and coffee were equally favored and many taverns doubled as coffee houses. This all changed because of the famous Boston Tea Party of 1773 (Sippy). Thereafter, it was unpatriotic to drink tea and coffee replaced tea as the colonists' beverage of choice.
Colonists soon found that they could import coffee grown in Central and South America, and by the beginning of the 1900s, America was consuming one-half of all coffee produced in the world (Sippy).
Today, however, people are getting more than just a regular old cup of "joe." With coffee chains such as Starbucks, PJ's, and Port City Java lining streets, malls, libraries, and colleges, it is no wonder why people like coffee so much: the unlimited variety of choices. From a hot latte to a frozen coffee, customers can enjoy an unlimited range of options. Whether they want it with whip cream or with a shot of vanilla, they can have it their way, and they do.
A leader in giving people the kind of coffee they want is Starbucks. Starbucks is a company of over 10,000 stores in the United...