Company Motivational Profile Paper and Presentation - Ben/Jerry's Ice Cream

Essay by ScrappincntryUniversity, Bachelor'sA, July 2010

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Company Motivational Profile Paper and Presentation


Company Motivational Profile Paper

In 1977, Ben Cohen and Jerry Greenfield moved to Burlington, Vermont to complete a written communication course in ice cream. By May 1978, the two friends opened an ice cream shop in Burlington, Vermont. This was the starting-point for Ben and Jerry's. By 1980, Ben and Jerry started selling ice cream to many restaurants in Burlington. A year later the friends opened their second retail outlet in Shelburne, Vermont. Two years later Ben and Jerry's expanded its distribution to other states. By 1990, the company leaders looked back on their extraordinary growth, including about 100 franchised shops (Ben & Jerry's Homemade, n.d.). Additionally, Ben and Jerry's have been in business for 32 years and continue to make the best ice cream in the nicest way. After conducting research, Ben and Jerry's Homemade Incorporation will be outlined in accordance, including the background, culture and management, eight motivational strategies, and an analysis.

Ben & Jerry's History

In 1978, Ben had no luck with the main stream job market he could not find anything that suited him. Jerry found himself failing to be approved to enter medical school twice before realizing it was not for him. They tried their luck with a cheap course on how to make ice-cream, so they took the first steps in the ice-cream world by opening an ice-cream shop inside a shell of a building that used to be a service station in the center of town. People in their own community started to notice the quality of their ice cream, to top it besides it being organic, something that was not thought of much at that time however, the ice-cream being all natural did not hurt any sales.