This report compares the development of tourism industry in Kerala which is in South India and Maldives which is in the Indian Ocean, South west of India. The study starts with a brief introduction of Republic of Maldives their tourist organisations and their various policies for developing the tourism industry. This is followed by a brief introduction of Kerala, their tourist organisations and their various policies for developing the tourism industry. This is followed by the comparison of the various similarities the various attractions and the levels of growth of the tourism industry in Maldives in relation to Kerala, which is not as successful as Maldives and by using Rose's theory of lesson drawing to identify issues and apply lessons that can be imparted to overcome the issues which is causing an hindrance to the growth of tourism industry in Kerala.
Both the places chosen for comparison have the same economic, geographical and ideological variables.
The political difference is that Kerala is a part of India and Maldives is a Republic.
2.1 Introduction to Maldives
The Republic of Maldives is a small island consisting of 26 coral atolls dominated by sea and is situated in the Indian Ocean. There are totally 1,190 small islands of which only 202 are inhabited and in them only 87 are exclusive resort islands. The capital of Maldives is Male ( www.mladiye.com ).
The tourism development in Maldives is based on the principle of isolation of tourists from the bulk of the indigenous population and the physical configuration of tourism development. The tourism industry is synonymous with resort islands and each resort occupies a separate island and is totally self contained. According to the tourist opinion survey conducted by the Ministry of Tourism, the main attractions are the white sandy beaches, opportunities for...