Compose a strategy to minimise either Drink Driving or Driver Fatigue.

Essay by GilbyKeeperHigh School, 10th gradeB, June 2007

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Include facts about the hazardous driving factor and also resources needed, the target audience, what the campaign aims to do.

Drink Driving CampaignDrink driving is a very hazardous factor and needs to be minimized in every way possible. People as young as 17, on their Provisional driver’s licence, are already drink driving. This is a serious problem because some teens, if they haven’t already been punished, may continue to drink and drive or face the consequences of a fine or death. The more teens that drink and drive, the more of a “chain reaction” will occur. This means that one teen will drink at a party or something and pressure one of his friends into doing the same.

The aim of this campaign is to reduce the amount of drinking and driving by demoralizing the acceptability of drink driving.

This campaign is trying to:ØRaise the knowledge of costs of drink driving.

ØShow what just a couple of drinks can do to you.

andØIncrease the amount of peer awareness to the amount the driver drinks.

The campaign will be advertised on the radio and also in pubs and clubs at the counter where people buy their alcohol. It will also be on cardboard placemats for cups, which are at pubs and clubs.

The intended target audience for this campaign is men aged between the ages of 15 and 30 years of age that live in country areas. This is the target audience because most accidents related to drink driving are caused by men and also most drink driving accidents are on country roads.

I will need the following resources for my campaign:ØCardboard placemats for pubs and clubsØA company to print these outØA pub/club to put them inØA person to teach seminars about drink drivingØA place to hold the seminarAndØPolice to crack down on “P-Plater” drink drivingThe proposed recommendation for preventing the hazardous factor (drink driving) is that the fines for drink driving increases and the consequences also increase. I suggest that instead of the ranges in legal BAC limits, they are all one limit (i.e. 0.01 BAC). This will greatly reduce the amount of drink driving related accidents and also reduce the amounts of deaths and government spending.

I also recommend that all cars should be fitted with devices, which will only allow the driver to start the car if they are under the BAC limit. This should have government rebates so that drivers or car owners will get roughly 50% back from the cost of inserting the devices into the car.

I think that my campaign will succeed and raise awareness effectively because the limit on BAC levels would work dramatically and “frighten” drivers not to drink over the limit and also the devices to be fitted into cars would work because that would stop drivers with their BAC levels too high (recommendation limit) from driving and force them to either get public transport, be picked up by a peer or make them stay the night in their car.