The following report is an overview of Dell Company as it expands its computer business into the Indian market. This paper identifies the challenges facing Dell as it expands into India, including the cultural and regulatory factors involved. In addition this paper will identify the staffing strategies employed by Dell including the recruitment and selection process of its business managers.
This paper will discuss the changes to Dell's organizational structure as it expands into the Indian market. A competitive analysis is also made, which shows the strategic alternatives and choices for the future
During this century it is estimated that Economic and political world power is will shift eastward toward China, Japan and India. These countries are expected to challenge the centuries-old dominance of Europe and America. The worldwide PC industry may be one of the first industries to feel the presence of the new eastern rivalries. The challenges that will no doubt befall other industries will be felt first through the PC market as the expanding Asian PC industry provides an early and substantial threat to the companies of Europe and America.
In both manufacturing and consumption, Asia/Pacific represents the most dynamic region of the worldwide PC industry. The U.S. market remains robust, but growth will slow as saturation approaches. In contrast, the short-term, high-growth regions are Asia/Pacific, Japan, and Latin America. On the manufacturing side, U.S. PC companies depend on Asian suppliers. The Asian foundry has enabled U.S. players to gain and maintain substantial market share on the world market, however tested and confident Asian manufacturers are now gearing up for expansion across the Asia/Pacific and into the United States. Soon U.S. PC suppliers will be competing with aggressive Asian companies in both regions.
Asian players, primarily Japanese and Korean corporations, are not strangers or novices...