Computers and Marketing

Essay by Anonymous UserHigh School, 12th grade February 1997

download word file, 6 pages 4.7 2 reviews

Downloaded 349 times

Marketing is the process by which goods are sold and purchased. The aim of

marketing is to acquire, retain, and satisfy customers. Modern marketing has evolved into

a complex and diverse field. This field includes a wide variety of special functions such as

advertising, mail-order business, public relations, retailing and merchandising, sales,

market research, and pricing of goods.

Businesses, and particularly the marketing aspect of businesses, rely a great deal on the

use of computers. Computers play a significant role in inventory control, processing and

handling orders, communication between satelite companies in an organization, design and

production of goods, manufacturing, product and market analysis, advertising, producing

the company newsletter, and in some cases, complete control of company operations.

In today's extremely competitive business environment businesses are searching for

ways to improve profitability and to maintain their position in the marketplace. As

competition becomes more intense the formula for success becomes more difficult.


particular things have greatly aided companies in their quests to accomplish these goals.

They are the innovative software products of CAD/CAM and, last but not least, the World

Wide Web.

An important program has aided companies all over the world. Computer-aided design

and computer-aided manufacturing (CAD/CAM) is the integration of two technologies. It

has often been called the new industrial revolution. In CAD, engineers and designers use

specialized computer software to create models that represent characteristics of objects.

These models are analyzed by computer and redesigned as necessary. This allows

companies needed flexibility in studying different and daring designs without the high

costs of building and testing actual models, saving millions of dollars. In CAM, designers

and engineers use computers for planning manufacturing processes, testing finished parts,

controlling manufacturing operations, and managing entire plants. CAM is linked to CAD

through a database that is shared by design...