Marketing is the process by which goods are sold and purchased. The aim of
marketing is to acquire, retain, and satisfy customers. Modern marketing has evolved into
a complex and diverse field. This field includes a wide variety of special functions such as
advertising, mail-order business, public relations, retailing and merchandising, sales,
market research, and pricing of goods.
Businesses, and particularly the marketing aspect of businesses, rely a great deal on the
use of computers. Computers play a significant role in inventory control, processing and
handling orders, communication between satelite companies in an organization, design and
production of goods, manufacturing, product and market analysis, advertising, producing
the company newsletter, and in some cases, complete control of company operations.
In today's extremely competitive business environment businesses are searching for
ways to improve profitability and to maintain their position in the marketplace. As
competition becomes more intense the formula for success becomes more difficult.
particular things have greatly aided companies in their quests to accomplish these goals.
They are the innovative software products of CAD/CAM and, last but not least, the World
An important program has aided companies all over the world. Computer-aided design
and computer-aided manufacturing (CAD/CAM) is the integration of two technologies. It
has often been called the new industrial revolution. In CAD, engineers and designers use
specialized computer software to create models that represent characteristics of objects.
These models are analyzed by computer and redesigned as necessary. This allows
companies needed flexibility in studying different and daring designs without the high
costs of building and testing actual models, saving millions of dollars. In CAM, designers
and engineers use computers for planning manufacturing processes, testing finished parts,
controlling manufacturing operations, and managing entire plants. CAM is linked to CAD
through a database that is shared by design...