With the abundance of small and large companies in the business market, an organization must provide a clear statement of what they're about and what they plan to achieve in the future. Not only will this statement benefit the employees of the company, it will also benefits Stakeholders. These statements usually come in the form of a mission and vision statement. A mission statement is intended to assist an organization in the promotion of its intentions and by articulating the goals of the organization in relation to the merchandise or services that are being presented, the characteristics of the organization that makes it standout from the competition, and the target clientele. The vision statement defines an organization's objectives in relation to a future forecast of company actions and action plans for future growth. In this paper, I will explain the importance of my company's mission and vision statement in relation to determining the strategic direction of my company, Revitalized Fitness.
Revitalized Fitness is a small privately owned personal training business that is owned by me (Raheem Alli) and has a small staff of 5 employees. The business is located in San Diego, CA. The target customers in this area are males and females between the ages of 20 and 45, with the average resident income of $45,733. The fitness facility will offer the following:
Machines and Dumbbells
A variety of cardio equipment such as treadmills, elliptical machines, Stairmasters and exercise bikes
Revitalized Fitness will also provide accessories such as: medicine balls, resistance bands, sprint parachutes, and fitness mats.
Various nutrition brands tailored to meet the needs of all of our clients.
The whole idea behind Revitalized Fitness was created by the idea that working out should be a productive and fun experience. I have heard too many stories of...