One "official" definition of consumer behavior is "The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society." Although it is not necessary to memorize this definition.(Kotler,2005)Consumer behavior involves the use and disposal of products as well as the study of how they are purchased. Product use is often of great interest to the marketer, because this may influence how a product is best positioned or how we can encourage increased consumption. Since many environmental problems result from product disposal (e.g., motor oil being sent into sewage systems to save the recycling fee, or garbage piling up at landfills) this is also an area of interest.
Consumer behavior involves services and ideas as well as tangible products. (McCarthy,2007)The impact of consumer behavior on society is also of relevance.
For example, aggressive marketing of high fat foods, or aggressive marketing of easy credit, may have serious repercussions for the national health and economy.
Sensory stimuli are inputs to the senses. People detect stimuli through a variety of sensory receptors. These are the organs of perception. Although we may think of them in terms of the classic five (vision, smell, hearing, touch, and taste), it turns out that our organs or perception are more numerous and specialized than this. Indeed, some researchers suggest that there are as many as 32 different sensory systems. While recognizing the diversity of our perceptual apparatus, we nonetheless organize our discussion of sensation around the five traditional systems.
Applying 4 P'sH and R BlockH and R Block has offered many products over the years, they have changed the way taxes were transmitted to the IRS in 1986...