Corporate Social Responsibility (CSR) : GAP case study analysis

Essay by amalingUniversity, Master'sB+, January 2009

download word file, 19 pages 4.0

Downloaded 166 times

�PAGE � �PAGE �13�

M231 Consumer Behaviour Reports 2007/8

Name:

Weighting Marks %

Literature on the chosen topic in consumer behaviour /30

Methodology for the investigation

Research instrument being used /20

Data analysis and Findings /25

Conclusions recommendations including presentation /25

Referencing and / or Bibliography

Total ………. /100

Comments

Contents

1. Introduction 4

2. Literature Review 4

2.1 Company Background 4

2.2 Corporate Social Responsibility 5

2.3 Attitude theory 5

2.4 Balance Theory 7

2.5 Demographics 7

3. Methodology 8

3.1 Hypotheses and Variables 8

3.2 Sample 8

3.3 Framework 9

3.4 Measure 10

3.5 Questionnaire Distribution and Sampling Design 10

4. Data Analysis 10

5. Results 13

6. Conclusions and Recommendations 13

7. Appendix 14

8. References 29

Appendix

Appendix1: Questionnaires 14

Appendix2: Characteristic of Sample 17

Appendix3: Distribution of overall attitude scores 17

Appendix4: Factor analysis and reliability for overall attitude scores 18

Appendix5: Independent-sample t-test results 19

Appendix6: One-way ANOVA results 19

Appendix7: Characteristic of Sample (Further Analysis) 21

Appendix8: Independent-sample t-test results (Further Analysis) 23

Appendix9: One-way ANOVA results (Further Analysis) 24

Figures

1. Carroll's four-part model of corporate social responsibility 5

2. Dimensions of attitude 6

3. Balance Theory 7

4. Conceptual Framework 10

Equations

1. Fishbein Model 6

Tables

1. Analysis of variance of overall attitude scores for demographics 11

2. Analysis of variance of overall attitude scores for

demographics within groups of current and non-current customers 12

1. Introduction

It has long been acknowledged that social responsibility is an important duty of businesses (McGuire, et al.,

1988). As a result, consumers have been more concerned about environmental and ethical issues in their consumptions; they are using their spending power to make a different (Irving, et. at., 2002). Consequently it is important for company to develop sustainable social and environmental strategies as an...