MARKETING PLAN FOR ABC DIARY PRODUCTS
Table of Contents
41. CSR in Social Marketing Ã¯Â¿Â½
74. Corporate Philanthropy Ã¯Â¿Â½
The concepts of Corporate Social Responsibility (CSR) and social marketing trend are works as in terms of corporate philanthropy or contributing for the charities and involving to social activities and gaining goodwill while making contributing to the communities have been practiced by many of organizations since late 1800s especially in the Europe and US. It had been legitimate in so far and it is directly benefited the shareholders while corporate donation being one of priority task on their agenda which could afford accordingly.
Presently, the concept of corporate social responsibility has been developed primarily during sixties in US. This concept has developed with the idea of organizations responsibilities which go beyond their usual legal obligations. There are various schools of thought on CSR and Social Marketing which fluctuate in between two extremes like Firedman (1970) with the classical economic theory and Freeman (1984), Wood (1991) and Smith (1994) with socially oriented approach. The purpose of this study is explaining how CSR and Social Marketing activities support to gain organizational reputation while helping communities.
1. CSR in Social Marketing
According to marketing point of view there are much of fragmentations can be monitor in terms of unit of analysis and the social responsibility dimensions. According to the Kotler and Levy (1969) they have expressed the...