Could this be the exam in 2004?
Business Studies Unit 1 June 2004
1.Read the extract and answer all parts of the question which follows.
"The starting point is usually an idea for a new business. Often this stems from a thoughtful look at (or analysis of) your local area. Is the district lacking a photo processing outlet, a shoe repair/key cutter or a Pizza Hut? If so, perhaps it is time one opened up. Or is there a new idea which could be marketed, such as a video rental shop with computer touch-screens on which you could, for instance, find all the films made by De Niro, plus a synopsis of the plot..."
Source: Page 134 A-Z Business Studies Coursework Handbook by Ian Marcouse, Chief Examiner
Questions
1.List three main items that would appear in a marketing plan for a video rental shop. (6 mks)
English: A picture of a plaque at the first Pizza ...
Journal of International Business Studies
English: Countries with Pizza Hut outlets.2.If the price of videos was ã2 a night and 100 were hired a night, what would be the increase in revenue if the price fell to ã1 and 300 videos were hired? (6 mks)
3.List three products that Pizza Hut might be expected to sell. (3 mks)
4.Identify THREE factors that would suggest that NOW is a good time to open a Pizza Hut in your area. (6 mks)
5.Outline THREE main sources of new idea for a business. (9 mks)
2.
Read the extract and answer all the parts of the question which follows:
"Text book theories are all very fine, but knowing when to apply them, and when not to, is a special skill which case studies assess well. For instance the textbooks may say that people are better motivated by a democratic leader, which is generally, but not always correct. On board an...