Critically evaluate the role of the mass media in contemporary British society.
The mass media within Britain consists of newspapers, television, radio, magazines, films, books and the Internet. "Mass communications comprise the institutions and techniques by which specialised groups employ technological devices to disseminate symbolic content to large, heterogeneous, and widely dispersed audiences." (Janowitz, 1968). Available to the masses these forms of media have the potential to influence the population and establish, reinforce and reflect values, opinions and lifestyles. The fact that the media has the power to do this raises issues such as how great a influence does the media hold over the population, especially as over time the mass media has achieved a larger audience and a greater power, targeting a large spectrum of people. It can be argued that the mass media plays a large role in society today, affecting and influencing peoples views and beliefs on matters such as race, sex, violence and politics.
Mass Media Inc.
"Mass Media in Belarus" exhibition. "Mass Media fo...
English: Mass Media Barnstar Русский: Ор...In order to evaluate the role of the mass media in contemporary British society it is essential to look at the different theories and the different ways in which the media affects society.
Perhaps the most well known theory that relates to this case is the Marxist theory. Marxists see the mass media as "tools for creating a false reality as to disguise a reality of oppression and exploitation." (Curran et al, 1982). A main feature of Marxist theory is the 'materialist' stance that social being determines consciousness. Therefore, ideological positions are a function of class positions, and the main ideology in society is the ideology of its leading class. "Ideology becomes the route through which struggle is obliterated rather than the site of struggle." (Curran et al, 1982). Media institutions are regarded by Curran et al as being "locked into...