Achieving success in workplace is closely associated with the ability to communicate effectively , both in the workplace and with outsiders . They are even more vital today , when the changing workplace has brought these communication challenges : advances in technology , globalization , an increasing culturally diverse workforce , and the adoption of team-based organizational structures.
More and more businesses today are crossing national boundaries to compete on a global scale and the make up of the global and domestic workforce is changing rapidly . The European , Asian and US firms are establishing offices around the world and creating international ties through global partnerships , cooperatives and affiliations . Burger King is owned by a British firm , and McDonald sells hamburgers in India . Exxo-Mobil , a so-called American company , receives almost 75% of its revenues from sales outside the US . New employees at Finland-based phone maker Nokia are increasingly being recruited from India, China , and other developing countries .
China, Shibangou Bridge underpass, Fuling, Yan...
English: Burger King and McDonald's restaurants as...
Burger King restaurant building in Chalco, Mexico ...American soft drinks and Japanese cars have established a strong presence in India. It is necessary for these companies to understand the laws , customs and business practices of their host countries and deal with business associates and employees who are native to these countries . Even within their nation , firms are working with a growing number of employees from diverse backgrounds . So whether managers work abroad or at home , they will encounter increasing cultural diversity in the workplace. With more options to choose from , customers have the power to insist on their needs and preferences . To satisfy the customers , firms need to provide services and products of their choice. They have to overcome the communication barriers arising out of differences in language , culture , business...