Product/Market "ÃÂhThe industry sector is telecommunications "ÃÂhProduct lines, NOKIA 3300ÃÂÃÂ¡ÃÂÃÂ¦s, 5100ÃÂÃÂ¡ÃÂÃÂ¦s, 8200ÃÂÃÂ¡ÃÂÃÂ¦s and the 8890 "ÃÂhTotal market size 7 575 million in EUR$ "ÃÂhAmount of companyÃÂÃÂ¡ÃÂÃÂ¦s market share is 4,684,184,964 "ÃÂhPeople who use these products are people who need to communicate throughout there day when they are not at home. The main target area is from the ages of 15-40 "ÃÂhSome of NOKIAÃÂÃÂ¡ÃÂÃÂ¦s biggest competitors in the wireless communications industry are Sprint, Nextel and AT&T. Its competitors in the communication equipment industry are Qualcomm, Inc., L.M. Ericsson and Motorola "ÃÂhAll the competitive companies selling telecommunications have different features within their own company "ÃÂhThe company of NOKIA distributes their telephones to Bell, Fido, Rogers AT&T, and Smart Set. Fido is the companyÃÂÃÂ¡ÃÂÃÂ¦s primary one it distribute to.
"ÃÂhPrice ranges for the NOKIA phones range from the series models. The NOKIA 3300ÃÂÃÂ¡ÃÂÃÂ¦s series costs about $60. The NOKIA 5100ÃÂÃÂ¡ÃÂÃÂ¦s series costs about $100, the 8200ÃÂÃÂ¡ÃÂÃÂ¦s series costs about $300 and the top model from NOKIA the 8890 costs about $800.
"ÃÂhThe company of NOKIA sells its products by producing the telephones, then selling the telephones to different telephone companies that sell a cellular service to its customers. To purchase a telephone, it can be purchased from retail and the Internet. The company advertises in magazines, commercials and the newspaper. The advertisement does appeal to their customers, because NOKIAÃÂÃÂ¡ÃÂÃÂ¦s statement to the consumers is ÃÂÃÂ¡ÃÂÃÂ§connecting people.ÃÂÃÂ¡ÃÂÃÂ¨ The corporate website is very useful, because usually people donÃÂÃÂ¡ÃÂÃÂ¦t know if the telephone is right for them. If they use the corporate website, they will be able to find the right telephone and price range for themselves.
When reviewing the NOKIA Company, I think that they have used the 4PÃÂÃÂ¡ÃÂÃÂ¦s of marketing fairly well. The product is great (cellular phones) because most of us are...