TABLE OF CONTENTS
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Table of Contents 1
1. Introduction 2
Company Background 3
2.1 Mission Statement 3
2.2 Company Vision 3
3. Culture: People's Republic of China 5
3.1 Value Dimension 5
3.1.1 Power Distance 5
3.1.2 Uncertainty Avoidance 6
3.1.3 Individualism and Collectivism 6
3.1.4 Masculinity 7
3.2 Socio-Culture Components 7
3.2.1 Manners and Customs 7
3.2.2 Religion 8
3.2.3 Local Behavior 9
4. Chinese Culture Impact on International Business 10
4.1 Marketing 10
4.1.1 Product 10
4.1.2 Pricing 10
4.1.3 Communication and Promotion 11
4.2 Economic and Social Impact 11
4.2.1 Government Policies and Regulation 11
4.2.2 Culture and Consumer wants and needs 12
4.2.3 Culture and Human Resource 12
4.3 Benefits and Disadvantages 13
4.3.1 Markets 13
4.3.2 Products and Service 14
5. Recommendations on International Business 15
5.1 Strategies 15
5.1.1 Overcome Threats 15
5.1.2 Further Development 16
5.2 Markets 16
5.2.1 Regional Market 16
An 1890s advertisement showing model Hilda Clark i...
English: Detail on Elmira Coca-Cola Bottling Plant...
200 mL "stubby" bottle available throughout China5.2.2 International Market 17
6. Conclusions 18
List of References 19
1. Introduction
With economic globalization, the blending of different culture has become a necessary trend of the times. Understanding the culture in a country in which you are doing business is a critical skill for the international business company and person. Otherwise, deals can be lost when two business cultures clash. The purpose of this report is to indicate different cultural clash in real international business practice. In particular, the scope of this report will be defined to local culture how to impact on foreign company's operation. Therefore, I decided to take the Coca-Cola company as an example. As we all know, the Coca-Cola company was the first U.S. company to distribute its products in China after China implement reform and opening up policy in 1979. Through many years business operation in China, the company fully understand their...