Current Business Research Project Paper

Essay by raet1University, Bachelor'sB, May 2009

download word file, 2 pages 0.0

Downloaded 133 times

Energy drinks have become a very popular drink beverage or drink supplement in today's society particularly with the younger generation. With clever marketing commercials and advertisements regarding energy drinks, youth's of today have reshaped the market trends motivated by the economy. New trends in fashion such as t-shirts, footwear and so on due to marketing, have an influence on the way individuals spend his or her money. The business research of this article and the purpose is to inform individuals in the society that the youth's of today are spending his or her money according to how an item is marketed or advertised. For example, a commercial showing a sleepy and tired individual who needs to study for a final exam then the individual drinks the energy drink to become awake and alert to study. The purpose of this article is to inform other individuals or organizations how he or she can gear their organization's advertising to gain a share of the income towards marketing trends that are created by youth of today.

The situation that is noted in this article is that the author is emphasizing that much of the products that are put on the market; organizations are running advertisements to entice the younger generation to buy such products. That is where the market trends are being set by youth's and has become an influence on the world's economy. For example, energy drinks have become one of a popular item and is a growing trend to persuade more companies to create their own line of energy drinks to gain a market share of the spending. The main point is that the youth's of today are the trend setters of the world's economy and that is where businesses are in competition with one another to get a piece of...