Daimler Chrysler Financial Services in Australia - A market analysis by Linda Schmid
Executive Summary
The purpose of this report is to apply theoretical approaches learned at University to a practical environment. The company which was evaluated is DaimlerChrysler, in specific, DaimlerChrysler Financial Services in Australia. A market analysis of Australia was undertaken to assess if this market would be beneficial for the company. The approach also points out trends and aspects which may effect DaimlerChrysler's operations in Australia and the Asian/Pacific region. The conclusion was drawn that DCFS's presence in Australia is important and necessary for the company in order to act globally. The position in a westerner country can be used as a springboard or base to Asia. Especially because the Asia Pacific region has been identified as a key part of DaimlerChrysler's global growth strategies.
This is only an extract of the whole internship report, which would also content the experiences made during the internship and a critical evaluation.
International Financial Services Centre Dublin
Family Fun Day
DCFS - TourFor confidential reasons this part has been taken out of the report. Some of the references belong to this other part of the report.
Table of ContentsPage
1.1Company and Product Overview5
1.1.1DaimlerChrysler Financial Services Pty Ltd5
1.1.2Products6
1.2Country Study - Australia8
1.2.1Australia's environment8
1.2.1.1Geography10
1.2.1.2Demographics10
1.2.1.3Implications of Australia's Culture11
1.2.1.4Infrastructure13
1.2.1.5Technology13
1.2.2Political and Legal Forces14
1.2.2.1Political Forces14
1.2.2.2Legal Forces14
1.2.3Economical and Financial Forces15
1.2.3.1Economical Overview15
1.2.3.2Economical Performance15
1.2.3.3Financial Performance17
1.2.4Competitive Environment17
1.2.4.1Intensity of Competition18
1.2.4.2Bargaining Power of Consumers18
1.2.4.3Bargaining Power of Suppliers19
1.2.4.4Threat of Substitute Products19
1.2.4.5Threat of New Entrants19
1.3Marketing Strategy20
1.4Entry Mode20
1.5Conclusion22
Table of Abbreviations
AbbreviationMeaning
CMSContract Managing System
CRMCustomer Relationship Management
CVCommercial Vehicles
DCFSDaimlerChrysler Financial Services
DCSDaimlerChrysler Services
FHBBFachhochschule beider Basel
HRHuman Recourses
LMSLease Management System
PCPassenger Cars
PMSProposal Management System
SMSSettlement Management System
TQMTotal Quality Management
UATUser Acceptance Test
USCUniversity of the...