DaimlerChrysler Financial Services Australia - A market analyis by Linda Schmid (extraction of an internship report)
Daimler Chrysler Financial Services in Australia - A market analysis by Linda Schmid
The purpose of this report is to apply theoretical approaches learned at University to a practical environment. The company which was evaluated is DaimlerChrysler, in specific, DaimlerChrysler Financial Services in Australia. A market analysis of Australia was undertaken to assess if this market would be beneficial for the company. The approach also points out trends and aspects which may effect DaimlerChrysler's operations in Australia and the Asian/Pacific region. The conclusion was drawn that DCFS's presence in Australia is important and necessary for the company in order to act globally. The position in a westerner country can be used as a springboard or base to Asia. Especially because the Asia Pacific region has been identified as a key part of DaimlerChrysler's global growth strategies.
This is only an extract of the whole internship report, which would also content the experiences made during the internship and a critical evaluation. For confidential reasons this part has been taken out of the report. Some of the references belong to this other part of the report.
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