Marketing has many definitions and encompasses different ideas depending on the needs of the organization and the product/service the organization provides. Personally, I define marketing as the process of building a product's awareness amongst all possible customers. Additionally, I think of marketing as everything it takes to get a product into the hands of the consumer, because if a company cannot get a product into the hands of the consumers that company has no real purpose and will not be able to compete with companies that can. The American Marketing Association defines marketing as "the activities and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." (Definition of Marketing, 2004) The American Marketing Association later combines their 2004 and 2007 definitions to define marketing as " the activity for creating, communicating, delivering, and exchanging offerings that benefit the organization, its stakeholders and society at large."
An 1890s advertisement showing model Hilda Clark i...
caff coke
Coca-Cola(Kerin, Hartley, & Rudelius, 2011) According to dictionary.com, marketing includes the "the total activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling." (Marketing) Marketing can be thought of as the link between a customer's needs and their satisfaction. At times, marketing and selling are used simultaneously; however, selling uses techniques to get people to buy products and has no concern with the processes that focus on the satisfying of customers' needs. The art of selling works as part of the definition of marketing, but does not fulfill the entire process that makes up the art of marketing. Marketing consists of many activities like selling, advertising, and research and development. The basic tenements of marketing include the four P's: product, placement, price, and promotion. The product should match the consumer's...