Defining Marketing - MKT 421

Subject  > Businesss Research Papers  > Marketing

Abstract Every one knows that television commercials are advertisements and a company's way of marketing their product; but advertising is just a part of the marketing strategies and tactics used by the influx of businesses such as soft drink distributors, car dealerships, athletic shoe manufacturers, and fast food restaurants to get you (the consumer) to buy or use their product. So if advertising is just a piece of marketing, what is marketing? This paper will attempt to define the basics of marketing with the use of resources such as: Barron's Dictionary of Business Terms (Friedman, 1987); Principles of Marketing, 3rd ed. (Kinnear & Bernhardt, 1990); and Principles Part 1: About Marketing (electronic newsletter, www.KnowThis.com). In addition, the importance of marketing ...

... persuades us, the consumers; to go out and purchase the products but bottom line we expect more for a business to keep us. As managers, it is our job to decide what will best benefit the company and the consumer. There is no better way than to have a plan i.e. a market strategy to give the customers what they need, want, and expect in terms of the right product, for the right price, in a convenient place, and promoting it for what it really is. Additionally, ensuring that you deliver on your promise of a product that is safe and helps the community. References EFFIE Award. (2000). Brief of effectiveness: Jack in the

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