The words Public Relations, conjures up some different feelings and conjectures, thus giving light to different meanings. I felt it best then, to just go to the dictionary and ask it. Per WebsterÃÂs online meaning: Public Relations is: the business of inducing the public to have understanding for and goodwill toward a person, firm, or institution; also: the degree of understanding and goodwill achieved. Okay, thatÃÂs what the dictionary says, but what does it really mean? For me, it starts with communication, communications involving the relations between an entity subject to or seeking public attention and the various publics that are or may be interested in it. The entity seeking attention may be a business corporation, an individual politician, a performer or author, a government or government agency, a charitable organization, a religious body, or almost any other person or organization. The criteria may include segments as narrow as female voters of a particular political party who are between 35 and 50 years of age or the shareholders in a particular corporation; or it may be as broad as any national population or the world at large.
The concerns of public relations operate both ways between the subject entity, which may be thought of as the client, and the desired results. The concerns of public relations operate both ways between the subject entity, which may be thought of as the client, and the publicÃÂs involved. The important elements of public relations are to acquaint the client with the public conceptions of the client and to affect these perceptions by focusing, curtailing, amplifying, or augmenting information about the client as it is conveyed to the segment of population that we are trying to reach. In other words, we want our target audience to see us as the best there is,