Dell ads The biggest area of expansion for Dell is the consumer market. In order to develop more sales in this market Dell needs to focus more advertising ...

dell ads

The biggest area of expansion for Dell is the consumer market. In order to develop more sales in this market Dell needs to focus more advertising on the needs and wants of the consumer. Currently Dell promotes its direct model, which is a key factor Dell needs to create a better position for itself in the consumer market. With all of the PCs in the market being more or less equal, Dell needs to focus on what differentiates its products from the competition, namely service and support. The advertising campaign need to focus on the emotions of the PC users as oppose to merely their logical side. With a strong emotional ad campaign focusing on the anxieties and fears of the consumers when it comes to making the decision for a computer purchase Dell can reassure the consumers that we are there for them. The direct model and more importantly the virtual integration should be the focus of the campaign as oppose to a ：teen-age； part-time employee at your local mall.

English: Dell HQ RR1, Round Rock, Texas

PC's Limited Turbo PC (signed by Michael Dell)

Dell stand at UCExpo

Why would anyone want to go into a super store where the salesperson pitches everything under the sun to you before you finish telling them what it is you need. With the build-to-order direct way Dell operates ：you tell us what you want, we don・t tell you what you want.； The advertisement campaign will need to be coordinated in print, television, radio and obviously the Internet. Dell can also integrate the direct mail pieces and catalogs with the new pitch to further expand its reach and frequency. Dell can also continue to work towards the small and medium businesses through this strategy using a similar ：mirror； campaign in the trade publications and in trade show displays. The idea will be to have the campaign as recognizable and...