Dell Computer Corporation

Essay by GITIKA September 2006

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Dell Computer is a product and service provider for customers to build their information technology and Internet infrastructures. Dell Computer Corporation, with headquarters in Round Rock, Texas, is the world's number one computer system company. Employing 30,000 workers who are spread out across the United States and other parts of the globe, Dell revenue for the year has totaled 31.2 billion. Rated number 48 on the Fortune 500, number 122 on the Fortune Global 500, and Number 7 on the Fortune Global, Dell has been referred to as the most admired company in the World. Dell computers sells its business directly by designing, manufacturing, and customizing products and services to their customer requirements.

Vision Statement: That personal computers could be built to order and sold directly to customers.

Mission Statement: To be the most successful computer company in the world and delivering the best computer experience in the markets we serve.


- Build to order manufacturing

- Partnerships with suppliers

- Just in time components inventories

- Direct sales to customers

- Award winning customer service and technical support

- Pioneering use of the Internet and e-commerce technology.

- Demand Forecasting

- Advertising

Market Size

Because computers are becoming almost essential for home use, the computer industry market size is relatively huge. More people purchase computers in order to shop on the Internet. People are using computers to pay bills, and to send pictures and mail to family members. Grade school, high school and college students are using computers to do research papers and search for information on the Internet. More than 50% of all homes have at least one computer.

Market Growth:

In the third quarter of 1999, the leader of the market worldwide was Compaq. Second place was Dell who was gaining the market share quickly. Dells...