Three-year Strategic Plan
Janell K. Alston
Dell Inc: Three-Year Strategic Plan
Bus 512: Strategic Planning
Instructor: Kirk S. Keseric
Due Date: October 25, 2010
Company Profile: Dell Inc
Description: What is Dell Inc?
Core Elements & Code of Conduct
Products & Services
Corporate Social Responsibility
Comparing 2010 to 2009
Comparing 2009 to 2008
Dell Inc. is one of the largest computer manufactures in the world and they have grown tremendously over the years. They were founded in 1984 in Austin, Texas, by Michael S. Dell. This company was originated with an unprecedented idea - by selling computer systems directly to customers, we could best understand their needs and efficiently provide the most effective computing solutions to meet those needs. Their evolving business strategy combines their revolutionary direct customer model with new distribution channels to reach commercial customers and individual consumers around the world.
Michael S. Dell is one of the longest-tenured executives to lead a company in the computer industry. This company builds every one of their systems to order and offer customers a powerful, richly-configured system at a competitive price. Dell's Direct Model business approach is largely responsible for the success of the company, it provides a fast cost-efficient and customer friendly means of production and distribution (Dell, 2009).
Since this market is ever changing, competitors are challenging Dell with new and unique products in effort to overcome the superiority of the Direct Model. The growth and development of the laptop computers is a primary area in which Dell Inc. can work for continued success, despite the threat posed by its competitors. Dell initiates the latest and appropriate technology...