Essay by hjUniversity, Bachelor's June 2003

download word file, 7 pages 3.0

Downloaded 70 times

Dermalogica is the skin care tribe that leads the country, with powerful yet calming

high quality plant derived ingredients that really do work on any skin type.

Colour and fragrance free are just the beginning of the benefits.

Choose Dermalogica for the health of your skin.

The company was founded in Los Angeles in 1986 by Jane Wurwand, who also founded The International Dermal Institute, the post-graduate training facility for professional skin care therapists which now sets the industry standard for education. All Dermalogica products are researched and developed by The International Dermal Institute utilising the expertise of the school's worldwide network of educators.

It's been said that there is nothing as powerful as an idea whose time has come.

This maxim is proven daily in the success of Dermalogica, the "quiet revolution" in skin care with a huge following ranging from professional skin care therapists to leading make up artists world wide.

Question 1

Political influences

There is no real influence on the skin care range itself. There is no government tariffs such as the levies on tobacco. The goods and services tax of Australia, which is currently at 10%, applies to the product as skin care is a luxury item. Dermalogica is an overseas company there is now a trend to purchase Australian made products this lapses in to the social section also. Australia has a pro -American government at present. This may not be the position of governments the future. As there is a anti-American sentiment growing/ backlash within Australia as a response to the war with Iraq. Groups are already boycotting American made products.

Social/cultural influences.

There are numerous social and cultural influences on skin care brands. Such as the trend towards health, income, enethesticity, environmental factors such as climate and...