Evaluation of Sporting Goods WebsitesMany sporting goods companies are using web sites and electronic commerce to augment the sales of their bricks and mortar operations. These web sites often carry a greater range of inventory than can be found in any individual store. These sites also include the latest up-to-date information on the products and services available. Much like the physical store, these web sites are broken up into categories matching the major types of sporting goods found in each department of the store. This paper examines three sporting goods companies; Dick's Sporting Goods Inc., the Sports Authority, Inc., and The Bass Pro Shops. Correct this properly designed sporting goods web site can encourage prospective customers to make the same purchases they would make in the bricks and mortar store. While the three sporting goods organizations deal with the legal, ethical, and regulatory issues conducting e-business transactions on the web, what type of impact on the business is a reflection of the ease of navigating the site, along with how the perception of the product is marketed to the consumer.
Business Industry ExplanationThe three organizations reviewed in this paper, Dick's Sporting Goods, Inc.,