IntroductionThe goal of the international marketing plan for Exquisite Wigs is to provide a direction for our marketing activities. By researching areas such as segmentation, targeting and positioning, marketing, promotional, and pricing strategies, place, and implementation and control the company will be able to achieve its goals. This marketing outline will detail what Exquisite Wills will accomplish with our international marketing strategy and how this plan will help the company meet its objectives.
Segmentation, Targeting, Positioning (STP)Ã¢ÂÂ¢Primary market position will be to provide top quality materials to stylists, hairdressers and beauty accessories retailers in all major Japanese citiesÃ¢ÂÂ¢Target market will be beauty supply retailers, stylists, costuming providers, and any private retailer that carries cosmetic product linesÃ¢ÂÂ¢Main demographic will be above average income earners. Products would be marketed towards emerging young buyer market in order to capitalize on current trends. Products will be marketed towards males and females between the ages of 45-65 years.
Ã¢ÂÂ¢Small sub market section to be developed for medical and insurance-based customers who are undergoing cancer treatment and wish to purchase our productsÃ¢ÂÂ¢Retailers would be able to register on our website via Internet and be able to place purchase orders for product online. Being highly accessible and providing fast shipping from our sources in India will allow our company to fill orders quickly and beat the competition.
Marketing StrategyProductÃ¢ÂÂ¢Synthetic hair cannot be colored, permed or curled with thermal toolsÃ¢ÂÂ¢Natural hair wig best option; especially if the wig will be used dailyÃ¢ÂÂ¢Hair can be colored, cut and curled as if it were human hairÃ¢ÂÂ¢Wig hairpieces made from natural hair also look more natural in sunlight and under certain lights than do wigs made from synthetic hair strandsÃ¢ÂÂ¢The wig should allow a good amount of air to circulate through the wig and onto your scalpÃ¢ÂÂ¢Tight and constrictive...