Gender Rolls in the Media:
Its Influence Back in the 1920's and it Today.
The origins of advertisement go back as far as many centuries before the birth of Christ. One of the first techniques of advertisements was the Display of and painting on an outside wall that would draw attention to it.
In Medieval times merchants would hire people to shout out phrases about their shop and products to obtain more costumers. The first printed advertisements appeared after the invention of the printing press in the 1400's. The methods of Advertisements base upon the existence certain appeals. These appeals present the hope of more money, security against the threat of old age and illness, popularity and personal prestige, praise from others, more comfort, increased enjoyment, social advancement, improved appearance, and better health.
The modern Advertiser does not anymore try to sell the product, but rather the comforts and benefits that the purchaser will have from buying these products.
Thus, the advertiser purveys not cosmetics but the expectation of new beauty, allure, and hope using roll models and celebrities of the community who represent beauty and attraction .By selling this image of glamour through chosen models, they define the role and appearance that someone who wants appeal, needs to have. In the media, words, images, characteristics are put in peoples heads and are shown to them, making them think they have to obtain that charecteristic, or have that one trait to be liked and accepted by society. The media also determines what a person should be and act like in society. They must comply with the sold image, otherwise they wouldn't meet the standard that people look up to, or what people think they should be like.
To show you how gender roles have been part of the media, and...