The concept of groups, teams and teamwork is a very important factor for good performance of the whole company. I read the case about the group of professionals who had to control and serve the new joint venture between companies from Japan, United States, and South America. This new company had to make, sell, and service pet caskets for the burial of beloved pets, mostly dogs and cats. During the first month of work, each company had assigned personnel to the task force. The members from every company were chosen to participate in the joint venture. As chair of the task force, Jose initiated a meeting of all the members of the new company. He gave historical information, and then he reviewed the market for the innovations of their prospective product. The task force was to develop the initial design parameters for the new product to meet increasing demand around the world.
Next part of the meeting was opened to comments and suggestions. Mariana Preus, representative from Argentina, the head of product design, said that the current designs that they had in production in Argentina plant were just fine, and he didn't see any reasons to innovate the design of their product. All other members of the meeting agreed not to make any changes in the design of the product. Jose reminded to all of the participants of the meeting that their task force's purpose is to redesign the product and its manufacturing systems. Finally, Jose had to agree with members of the meeting and to write a memo to the council of presidents with the recommendation to use existing designs and to begin immediately to design the plant and the manufacturing system. The meeting adjourned,d and Jose returned to his computer and started to write the memo that,