Essay by Alejandrea November 2014

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Consumer Products: it licenses the company's characters to consumer manufacturers,

retailers, and publishers throughout the world. The company also works in direct retail

using The Disney Stores, and produces books and magazines in the US and Europe. The

company also produces audio and computer software products, film, video and computer

software products for the educational marketplace.



It is the largest media and entertainment company in the world.

It has become one of the biggest Hollywood studios.

Disney Company owns 11 theme parks and several channels.

Disney employees 150,000 people.

Innovative ideas

Global standardization

It is among the popular brand names in the world.

It has well established divisions Walt Disney Studio Entertainment, Disney-ABC Television Group, Disney Interactive

Media Group, Disney Consumer Products, Walt Disney Parks and Resorts, Disney Interactive Studios.

Increasing trends in overall revenues and profits.

Disney holds US$ 62.497 billion of assets.

Popular characters

High brand awareness among the people.

Differentiation (the making a product different from other similar products )

The Walt Disney's logo is famous

Walt Disney was ranked 8th in the Top 100 Global Brand


High operating cost

Frequent change in top management

Billion park have only 16 attractions.

Religious welfare group protest against the release of material which was found offensive by many people.

Poor working conditions in factories that produce their merchandise.

Disney was also criticized by animal welfare group for their caring procedure for animals at Disney Animal Kingdom

theme Park.

Poor management.

Disney has been blamed of having sexual implication or references concealed in some of their animated movies, including The Lion King, The Little Mermaid, Aladdin, Who Framed Roger Rabbit, and Disney%u2019s original releases of The

High investment with high risk involved.

Limited range of target audience mainly Children


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