In Orwell's Animal Farm, Old Major successfully encourages the animals to rebel against Mr. Jones by using Logos and Pathos. For example, Old Major uses Logos by persuading the animals to see that humans used them for their resources. Old Major shares and example of this by saying, "And what happened to that milk which should have been breeding up sturdy calves? Every drop of it has gone down the throats of our enemies." Rallying the animals was effective so that they could all listen to the news at once and you can react to the speech as a whole. The animals respond to what Old MAjor had said by agreeing with Old MAjor and had started to get furious towards humans. Old Major is manipulating the animals by talking about how their lives will not become better until they rebel. It leads that animals to believe their lives won't change until they rebel.
It makes the animals feel that humans will have to go and they need to overthrow them in order to be free. The animals react to this because no one else has told them to fight. They just kept doing what they were doing. Also, he uses pathos by saying all of the animals lives are miserable and won't change unless there will be a rebellion by,"And the miserable lives we had are not allowed to reach their lifespan. For myself, I do not grumble, for I am one of the lucky ones." This is effective in rallying the animals because if you use examples they will think of reasons for rebellion. The animals want to live a long life and that won't be possible if Jones is there. Old Major is manipulating them by making them want to live long, to overthrow Jones.