Donna Dubinsky and Apple Computer

Essay by jpbarrettUniversity, Master'sB+, February 2004

download word file, 2 pages 3.4

Downloaded 309 times

Donna Dubinsky and Apple Computer

Describes a major conflict within Apple Computer in 1985 over control of product distribution. The founder and chairman, Steve Jobs, proposed a new distribution process which would transfer many responsibilities away from distribution manager, Donna Dubinsky. Dubinsky believed, however, that this process would be practically and financially unworkable. Presents her defensive and unsuccessful conflict management, culminating in her threatened resignation.

This case deals with the recipients of change, that is the people who are affected by change management and how they cope with change efforts.

Lewin Change model Unfreeze - need for change

Action Research Model Problem Definition, consultation, data gathering

Magnitude of change - significant

Motivating the change, Creating readiness and overcoming resistance. Dubinsky did not see then need for dramatic change progress was being made.

Energizing commitment reasons and vision where not shared. The organisation and Donna were not sensitised to the pressures for change.

There was no or inappropriate participation and involvement.

Political support, ultimate power was used by Jobbs. Dubinsky did not influence stakeholders

Dubinsky source of power with her support, knowledge, personality (Griener and V.Schein)

Employee involvement, Initial empowerment, High motivation and autonomy

Change was not planned? Little sign of an emergent model not a learning organisation more power struggle.

Nadler Congruence Model - systems approach, change was due to environmental change but there was no planning transformation processes or outputs. Was not change as such but idea or proposal?

Nadler problems of change key

Resistance - no motivation

Control - transition not considered

Power - political dynamics not supporting



Leadership styles

Conflict - no third part intervention

Cyclical model of interpersonal conlict (Walton) - issues behaviour consequences

Conflicting management style

Leadership grid Blake & Mouton

Dubinsky high regard for people - Team management

Jobbs high concern...