Drinking and driving is a very important social issue. The most obvious reason drinking and driving is such a frequent topic is because it causes death. "An estimated 513,000 people are injured in alcohol-related crashes each year, an average of 59 people per hour or approximately one person every minute" (NHTSA, 2002). Driving drunk puts not only the driver in danger but also everybody else in the car and everybody on the road at the same time. A drunk driver can easily get into oncoming traffic and kill many people because they hit a car full of explosives for example.
Awareness needs to be spread about drunk driving as much as possible. "Of the general driving age public, 98 percent see drinking and driving as a threat to their personal safety, and 86 percent feel it is very important to do something to reduce the problem" (Gallup Organization, 2000).
The hard part is deciding how to reduce the problem effectively. The penalty for drunk driving is obviously not harsh enough; large fines and license suspensions are not enough motivation. Jail time only comes for repeat offenders, but by that time they may have already caused harm or injury, or crashed into a truck.
Drinking and driving is a heinous crime that can be prevented in many ways. One method, for instance, is to make public the effects, through the media. Media is the means of mass communication, such as newspapers, magazines, radio, or television. By communicating this message of death due to consumption of alcohol the public will be knowledgeable, which is the ultimate goal. Today, society is constantly bombarded with
the media on a daily basis. As a result, we, as the public, are constantly vulnerable to marketers' messages. To take advantage of this situation, the media...