E-Business Website Review

Essay by slmtmUniversity, Master'sB+, April 2006

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Analysis of Three Websites:

Amazon.com, Barnes and Noble and Half Price Books

Abstract

The purpose of this document is for to review three websites - Amazon.com, Barnes and Noble and Half Price Books. The review will cover the following areas:

Look and Feel of each site.

Ease of Navigation of each site.

The conclusion and ranking of the three sites from worst to best online service.

Introduction

Amazon.com revolutionized the e-commerce world and the book selling world when it hit the Internet in July of 1995. Its original goal was to make buying books fun and easy. Since then, Amazon.com has grown to serve 13 million people in more than 160 countries and has become the leading online shopping site. To boost its reach, Amazon.com has added a variety of other products and has gained a reputation with its wide selection of products, innovative use of customer data, excellent customer service, and ease of use of the website.

Amazon,com did to Barnes & Noble online (the largest bricks and mortar book seller) what B&N did to all the other booksellers - take over the book sales market. Barnes & Noble formed Barnesandnoble.com in an effort to stave off Amazon.coms' consumption of B&N's market. Since, the two book giants have been matching wits and market savvy to grab a big piece of this growing market.

In 1972, Half Price Books opened their first store in a converted laundry mat in Dallas, Texas. The company co-founders (Ken Gjemre and Pat Anderson) stocked the store with more than 2,000 books from their personal libraries. Half Price Books was created with the idea of offering a great product at a great price - and it worked! Today, Half Price Books is America's favorite new and used bookstore chain. The company's simple philosophy continues under...