Essay by bsebllplyr13University, Bachelor's April 2005

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The E-Commerce Strategy Brian Uhrich BACS 495 E-Comm Paper We reached a time in history which is extraordinary. The event that started it all is called the internet. The Internet provides, advertising, research, games, and e-commerce. I deciced to form a e-commerce business stragey. The new I.T. department called Web Cart is part of a supermarket chain called Flaingeo Supermarket. It's a medium size company with 20,000 plus employees. It has 25 stores in 19 different states. The Colorado area has six in metro Denver and about three more in Colorado. Revenue generated is about 400,000 dollars a month. The IT department would be in charge of providing electronic transaction via the Internet. Customers would have the opportunity to purchase groceries items and have then delivered to their home or pick them up pre-paid and sacked. All deliveries and electronic transactions would be handled by the IT department. In addition it would provide the web page design, maintenance and support for all network systems needed for the new Web Cart department.

The first step is to begin local and expand later. Below I will explain the benefits, advantages and valitaty about e-commerce and present specific examples pertaining to online grocery shopping. But first lets talk a little about the Internet and e-commerce. The Internet provides information globally, so why not provide a product or service can can be global. Why e-commerce you might ask? Well, e-commerce is redefining the way in which business transactions are being done. E-commerce is only one fuction of the internet. E-commerce is the process of designing products and services available on the internet. The transaction is handled electronically, calling it electronic commerce. I'll first start out by discussing the Internet, what it is, how it works, and finally the advantages of having an e-commerce business.