3040MKT E-Marketing Plan ~ Buena Vista Bungalows
GRIFFITH BUSINESS SCHOLL
DEPARTMENT OF MARKETING
3040MKT Interactive/ Internet Marketing
Semester 1, 2007
E- Marketing Plan for
Buena Vista Bungalows
Due Date and Time: 5 p.m., Thursday 10th May, 2007
Course Convenor: Ms. Kerri Kuhn
Tutor: Ms. Ellen Bloxsome
Tutorial Day and Time: Thursday 9- 10 a.m.
Student Name & ID:
Phoebe Wing Ching FUNG 2178319
Helen Li Ping MO 2563079
Gonzalo VILLARAN 2186672
So Young MIN 2193260
Today's technology has moved with each passing day. Especially in cyber world, internet plays a very important role by providing a channel for any communications and transactions to people. Indeed, internet has already held part of their life, and almost can be included as hobby to most. Business players such as suppliers, manufacturers, and customers were also required to change their ways of doing business. Many firms have adopted the internet as a marketing tool to advertise their brands in the virtual market, reach their possible customers quickly and improve relationship with customers.
However, despite growing popularity of electronic commerce, many e-retailers or e-service providers are exiting from virtual markets as a result of failing to gain and maintain a customer base. With the pressure of intensified competition, some of them may also find that the effect of using internet does not result in the expected desired performance as they thought, in particular no increase in sales and customers. Yet, they might not recognize where the problems existed. Under such perplexing circumstance, the only explanation for these is that there were lack of an e-marketing plan and the deficient websites presence.
This report illustrates the implementation of both an e-marketing plan and website audit for a particular business- Buena Vista Bungalows (BVB). It is a typical hotel...