CASE STUDY
Strategic Management
Authors:
Olga Jegorova
Viktors Jekimeckis
Uüjana Tjurina
Viktors UrvaÃÂovs
PÃÂvels Popovs
Anna AlenoviÃÂa
Kristaps Rà «Ã·is
Stanislavs Zavadskis
Tutor: Andrejs ÃÂirijevkis
Rëga, 2007
Table of Contents
Mission Statement
SWOT
Improvements in Organisational Structure
Acquisition Candidates
Expansion to New Countries
BCG and McKinsey Matrices
Cash Value of E-Trade
Marketing Strategy
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1. Mission Statement
Using technology to set the standard for innovation, service, and value for investors seeking more control over their investments. E-Trade's rich suit of products and services can be customized to reflect a customer's unique needs and interests, including portfolio tracking, free real-time quotes, market news, and research available 24 hours a day, seven days a week. Customers can access their E-Trade accounts virtually any time anywhere around the world.
E-Trade Mission Statement Evaluation Matrix
Customers | Product Services | Markets | Concerns for Survival, Growths, Profitability | Concerns for public image | Concerns for employees | Self Concept | Technology | Philosophy |
Yes | Yes | Yes | No | No | No | No | Yes | No |
E-Trade Mission Statement (improved)
E-Trade is one of global leaders in online financial and investment services.
We are committed to growing competition and are aiming at achieving the best results and becoming a leader in our market. Our main philosophy is to help our clients achieve their unique needs and interests. E-Trade's wide range of products and services includes portfolio tracking, free real-time quotes, market news, and research available 24 hours a day, seven days a week. Our performance is exceptionally ethical. Moreover, we make efforts to improve the quality of life for the inhabitants of countries we operate in. Customers have a unique possibility to access their E-Trade accounts virtually any time anywhere around the world.
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2. SWOT
STRENGTHS - S Over 3.5 million clients Strong positions in the market High brand recognition Continuous innovations... | ||
Pretty good
Lots of info given easy to read.
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