E-Trade Case Study

Table of Contents1.Mission Statement2.SWOT3.Improvements in Organisational Structure4.Acquisition Candidates5.Expansion to New Countries6.BCG and McKinsey Matrices7.Cash Value of E-Trade8.Marketing Strategy1. Mission StatementUsing technology to set the standard for innovation, service, and value for investors seeking more control over their investments. E-Trade’s rich suit of products and services can be customized to reflect a customer’s unique needs and interests, including portfolio tracking, free real-time quotes, market news, and research available 24 hours a day, seven days a week. Customers can access their E-Trade accounts virtually any time anywhere around the world.

E-Trade Mission Statement Evaluation MatrixCustomersProduct ServicesMarketsConcerns for Survival, Growths, ProfitabilityConcerns for public imageConcerns for employeesSelf ConceptTechnologyPhilosophyYesYesYesNoNoNoNoYesNoE-Trade Mission Statement (improved)E-Trade is one of global leaders in online financial and investment services. We are committed to growing competition and are aiming at achieving the best results and becoming a leader in our market. Our main philosophy is to help our clients achieve their unique needs and interests. E-Trade’s wide range of products and services includes portfolio tracking, free real-time quotes, market news, and research available 24 hours a day, seven days a week. Our performance is exceptionally ethical. Moreover, we make efforts to improve the quality of life for the inhabitants of countries we operate in. Customers have a unique possibility to access their E-Trade accounts virtually any time anywhere around the world.

2. SWOTSTRENGTHS – S1.Over 3.5 million clients2.Strong positions in the market3.High brand recognition4.Continuous innovations5.Wide range of services6.Strong operating record7.Improved management of costs8.Expansion into new businesses9.3300 employeesWEAKNESSES – W1.Loss of some foreign markets2.Decline in operating income in core activities3.Weak net revenue growth4.Decrease of interest incomeOPPORTUNITIES – O1.Possible acquisition of an online brokerage company2.Possibility to open new overseas brick and mortar banks or brokerage offices3.Increase the number of ATMs throughout the world4.Outsourcing of technology development5.Market expansion optionsSO STRATEGIES1.Buy Ameritrade (S2, O1)2.Outsource IT specialists...