Concerns for Survival, Growths, Profitability
Concerns for public image
Concerns for employees
E-Trade Mission Statement (improved)
E-Trade is one of global leaders in online financial and investment services.
We are committed to growing competition and are aiming at achieving the best results and becoming a leader in our market. Our main philosophy is to help our clients achieve their unique needs and interests. E-Trade's wide range of products and services includes portfolio tracking, free real-time quotes, market news, and research available 24 hours a day, seven days a week. Our performance is exceptionally ethical. Moreover, we make efforts to improve the quality of life for the inhabitants of countries we operate in. Customers have a unique possibility to access their E-Trade accounts virtually any time anywhere around the world.
STRENGTHS - S
Over 3.5 million clients
Strong positions in the market
High brand recognition