E-Trade Case Study
Table of Contents1.Mission Statement2.SWOT3.Improvements in Organisational Structure4.Acquisition Candidates5.Expansion to New Countries6.BCG and McKinsey Matrices7.Cash Value of E-Trade8.Marketing Strategy1. Mission StatementUsing technology to set the standard for innovation, service, and value for investors seeking more control over their investments. E-Trades rich suit of products and services can be customized to reflect a customers unique needs and interests, including portfolio tracking, free real-time quotes, market news, and research available 24 hours a day, seven days a week. Customers can access their E-Trade accounts virtually any time anywhere around the world.
E-Trade Mission Statement Evaluation MatrixCustomersProduct ServicesMarketsConcerns for Survival, Growths, ProfitabilityConcerns for public imageConcerns for employeesSelf ConceptTechnologyPhilosophyYesYesYesNoNoNoNoYesNoE-Trade Mission Statement (improved)E-Trade is one of global leaders in online financial and investment services. We are committed to growing competition and are aiming at achieving the best results and becoming a leader in our market. Our main philosophy is to help our clients achieve their unique needs and interests. E-Trades wide range of products and services includes portfolio tracking, free real-time quotes, market news, and research available 24 hours a day, seven days a week. Our performance is exceptionally ethical. Moreover, we make efforts to improve the quality of life for the inhabitants of countries we operate in. Customers have a unique possibility to access their E-Trade accounts virtually any time anywhere around the world.
2. SWOTSTRENGTHS S1.Over 3.5 million clients2.Strong positions in the market3.High brand recognition4.Continuous innovations5.Wide range of services6.Strong operating record7.Improved management of costs8.Expansion into new businesses9.3300 employeesWEAKNESSES W1.Loss of some foreign markets2.Decline in operating income in core activities3.Weak net revenue growth4.Decrease of interest incomeOPPORTUNITIES O1.Possible acquisition of an online brokerage company2.Possibility to open new overseas brick and mortar banks or brokerage offices3.Increase the number of ATMs throughout the world4.Outsourcing of technology development5.Market expansion optionsSO STRATEGIES1.Buy Ameritrade (S2, O1)2.Outsource IT specialists...
Reviews of: "E-Trade Case Study"
:
More E-commerce
essays:
E-Trade strategy and Electronic Commerce
... apparel market slid by about 31 percent to about 1 million dollars in October 2007. It was a decline for 15 straight months, said GAN officials, eKantipur.com website reported. http://www.fibre2fashion.com/news/apparelnews ...
Reports on FedEx Operations
... of lead time. -Supply chain standardizationoThe major challenge for operation management will be, supply chain standardization. As FedEx is working in a global market, it follows a standard which is not always fitting all, the moment that FedEx is becoming a ...
1. What are the two or three main features of Google that led to its success as the number one search engine and what features should its competitors add to overtake Google as the top search engine?
... every day. Although the size of the database is critical and has kept Google ahead of the pack, the most important aspect of any search engine is the quality of the results. A massive ...
The Case Study about Virgin Blue
... within seven days, a agent department manager must review the shortest anticipated delivery date proposed by the general agent department systems and approve the order before placing it. The intent of this ...
Mercantilism and eBay eBay operates just like a modern day flee market and in many ways eBay operates similar to the old Mercantilism style of economic system.
... The services it offers are available twenty-four hours a day, seven days a week, bringing people from all walks of life together ... 22.5 million users reported at the end of the fourth quarter 2000. The incredibly rapid growth of the Internet market that ...
E-business Travel Web sites
... travel service suppliers. The difference is that the travel arrangements are not based on a regular schedule. 4) An evaluation of the marketing tools used by the three companies Shopping online has also become a huge ...
Strategic marketing plan - Amazon.com with SWOT and PEST
... Because of the globalization of the marketplace, marketing is more and more important. It becomes a key which help companies or organizations open different markets in different countries or maintain their products as a leader. Before ...
E-commerce - Shot Term Fad or Long Term Solution?
... such a concern for the new breed of online shoppers, they are far less likely to be loyal to any given e-tailer. And while customer acquisition costs have declined considerably from the high-flying days when ... planning of test-market locations is paying off for the new leaders in ...
Pretty good
Lots of info given easy to read.
1 out of 1 people found this comment useful.