E-Trade Case Study

Essay by OlechkqUniversity, Bachelor'sA, January 2009

download word file, 12 pages ( 360 KB ) 4.8 1 reviews

Downloaded 93 times

Customers

Product Services

Markets

Concerns for Survival, Growths, Profitability

Concerns for public image

Concerns for employees

Self Concept

Technology

Philosophy

Yes

Yes

Yes

No

No

No

No

Yes

No

E-Trade Mission Statement (improved)

E-Trade is one of global leaders in online financial and investment services.

We are committed to growing competition and are aiming at achieving the best results and becoming a leader in our market. Our main philosophy is to help our clients achieve their unique needs and interests. E-Trade's wide range of products and services includes portfolio tracking, free real-time quotes, market news, and research available 24 hours a day, seven days a week. Our performance is exceptionally ethical. Moreover, we make efforts to improve the quality of life for the inhabitants of countries we operate in. Customers have a unique possibility to access their E-Trade accounts virtually any time anywhere around the world.

2. SWOT

STRENGTHS - S

Over 3.5 million clients

Strong positions in the market

High brand recognition

Continuous innovations...