Essay by uknownuseanon September 2008

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Running head: THE EASE OF WEBSITESThe Ease of WebsitesUniversity of PhoenixThe Ease of WebsitesEbay, Amazon, and Barnes & Nobles have revolutionized e-business and are phenomenal companies with respected reputations for their wide selection of products, innovation ideas, great customer service and ease of the use of their websites. Each company's website will be analyzed through the ease of navigation and a description of the "look and feel" will be evaluated for each website. These companies have all showed great profits since the start up of their web based companies. All three companies have a brick and mortar retail store that a customer can walk into. The easiness of these websites is based on how many options they have for the customer to choose from and how easy it is to find what the consumer wants. A tactical search engine also helps when searching for that certain product. The use of payment options and the fact that all the sites are secure is a major plus knowing your financial information is not at risk.

Below one will find the description of each company and the useful tools each website holds.

Barnes & Noble, Inc. is one of the world's largest bookseller and a Fortune 500 company, which operates 792 bookstores in 50 states. For the fourth year in a row, the company is the nation's top bookseller brand, as determined by a brand's overall strength based on its combination of familiarity, quality and purchase intent. Barnes & Noble is primarily engaged in the sale of books. The Company's principal business is the sale of trade books (generally hardcover and paperback consumer titles, excluding educational textbooks and specialized religious titles), mass-market paperbacks (such as mystery, romance, science fiction and other fiction), children's books, bargain books, magazines, gift, music and movies direct to...