Do You Hear an Echo?
The echo generation cannot be ignored in the new millennium. They are the offspring of the baby boomers and are those children who were born in between 1980 and 1995. As the boomers age and become a less important role in society, media and other areas of influence are presenting new messages directed towards those teenagers and young adults the make up the echo. With a population of 6.5 million in Canada, the echoes have become the second most important group of the population. Of course the boomers still make up the majority of Canada's populace, but the echoes are approaching the work force as an assembly with a broader and generally better education in addition to there better understanding of demographics. However, this legion is not immune to the bombarding of messages being put forth by both the fellow generation and those boomers who make up the advertising network.
The echo cohort is generally more accepting in terms of race and social class, since they have been brought up in a society where color and socio-economic status does not mean judgment. One in three is not Caucasian. One in four lives in a single-parent household. Three in four have working mothers. This, in turn, means that no one race or economy will be bound to societies expectations. A white man or woman is just as likely to listen to rap as a black man or woman. In addition, ones expected appearance based on race or gender is practically non-existent. The teenagers and young adults of today are being showered with messages of equality and non-prejudice, which broadens the horizons of each man and woman's potentials. Who's to say that the next prime minister or president will not be colored, disabled, or female?...