How eco fashion impact the habit of buying?

Essay by linh12345High School, 12th gradeA, May 2010

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All Saints Anglican School

Senior Home Economics

Research Report

Is eco-fashion making a positive impact on the environment and consumer buying habits?

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1.0 Introduction .....................................................................................................4

2.0 Research and findings ...................................................................................4

2.1 Fashion Industry and the environment.............................................................4

2.3 Going green...............................................................................................5

2.3 The consumer and eco-fashion .....................................................................5

2.4 Environmental and Ethical Responsibility .......................................................6

3.0 Conclusion .....................................................................................................7

4.0 Recommendations..........................................................................................7

5.0 Reference List..................................................................................................8

6.0 Appendices.......................................................................................................9

6.1 Survey tally.....................................................................................................9

6.2 Survey results................................................................................................10

6.3 Store investigation.........................................................................................14

6.4 Interview Fashion Industry Representative.....................................................16

6.5 Environmental cost of each stage in the lifecycle of a cotton T-shirt .............17

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1.0 Introduction

Eco fashion is becoming a trend as consumers are becoming more environmentally aware of chemicals, pesticides and labourer's situations in under developing countries. Green or eco-fashion is about making clothes that take into account the environment, the health of consumers and the working conditions of people in the fashion industry. Many leading stores are beginning to stock eco fashion within its range although the prices of organic materials are high.

Green Fashion consists of clothing and accessories that are reused, recycled or made from sustainable fabrics. Sustainable fabrics include organic cotton, bamboo, hemp, corn, soy, peace silk and other eco-friendly materials. Green fashion is important because it causes less harm to humans and the environment. The following report will investigate if eco-fashion is making a positive impact on the environment and consumer buying habits. The investigation will cover the fashion industry and the environment, benefits of green fashion, consumers and eco-fashion and environmental and ethical responsibility. The sources used to gather relevant data include; investigation of retail stores, consumer surveys, books, online websites and Video's.

2.0 Research and Findings

2.1 Fashion Industry and the environment

There are many stages in the life cycle of a garment that have environmental impacts. The first stage is fibre...