e-Commerce Research Paper Abstract: Electronic Commerce.
For this paper, clearly differentiate business-to-business (B2B) electronic commerce from business-to-consumer (B2C) electronic commerce. Why is B2B electronic commerce so important and what are the implications of this new practice for managers? B2C electronic commerce also has significant social, political and commercial implications. What are some of these B2C electronic commerce implications and why should the successful manager be aware of and prepare for them? 1 ELECTRONIC COMMERCE Electronic commerce or "e-commerce"Ã¯Â¿Â½ is commonly believed to be a new concept that was born of the dot-com explosion in the 1990's. Actually, e-commerce has been around for 30 years in the form of Electronic Data Interchange (EDI) transactions enabled by the ANSI X-12 standard. The difference, however, is that EDI required linked companies to use expensive leased lines to connect directly with one another.
In March of 1991, restrictions against the commercial use of the Internet were lifted.
This not only provided an alternative medium for connecting, but made it possible to connect many businesses to many other businesses and consumers at the same time. With the Internet as the enabler, e-commerce was about to explode.
The resulting Wall Street euphoria that surrounded dot-com e-commerce companies subsided in 2000. It was discovered that despite historical, and predicted, phenomenal growth in the e-commerce market, there are limited buyers on the other end of the business-to-business (B2B) and business-to-consumer (B2C) links. Many companies mistakenly relied on business plans that projected each of them capturing the same share of the market. It was also discovered that there is a large chasm between simply connecting buyer and seller, and gaining promised efficiencies in the resulting transactions. It was not as simple as creating a web page or performing XML transactions.
What was achieved was the ease with which buyers...