?The Roaring Twenties,? ?The Golden Twenties,? ?The Jazz Era,? ?After the Great Crusade,? ?Normalcy,? ?Prosperity Decade,? ?The Boom,? and ?The Crash?. All these epithets give insight into the brief and somewhat chaotic decade of the 1920?s (Peterson 2). Within a span of ten years, gadgets that affect every aspect of life were developed, mass produced, advertised and sold, giving birth to the colossal corporation and the capricious consumer. Evoked by the rapidly changing times, there existed a strong undercurrent of frivolous haste and disillusionment. It is possible to see the Twenties as a pathway, ?growing out of a rich immediate past and growing into and becoming part of a complex and disturbed future?(Peterson 2). In the wake of World War I, capitalist ideal was strengthened by the development of mass production and the innovation of the automobile, and changed the national market to a consumer-driven economy.
The onset of World War I (1914-1918) brought new technology and initiated the great economic boom of the 1920?s.
Propelled by the demand for wartime supplies, the United States developed more efficient methods of production, which stimulated the economy. Existing industries such as petroleum and steel were revived, and newer industries such as plastic and rayon blossomed. Overall, the total annual expenditure on new industrial machinery increased four fold from $600 million in 1915 to $2.5 billion by 1918 (Shultz). The launch of mass production made the post-War United States the richest society the world had ever seen.
After the war, an upward, self-perpetuating cycle of production was created. The increase in standardized mass production led to better machinery and labor efficiency in factories. Lower prices broadened the consumer base and left more money to be incorporated into the cycle. Driven by growing consumer demand, production thrived. Aside from the material boost of...