Mass communication relies on the technology available, and the revolutionary technological changes have brought about a new face to connect and communicate. Vivian (2011) stated, "Mass communication is possible only through technology, whether it be a printing press, a broadcast transmitter, or an Internet server" (p.9). Both previously existing technologies and the continuance of new technology have also brought in the transformation and advancement of the media industry as well. With digital technology, the media industry is growing fast and rapidly. Due to new advancements, media is fragmented, and the information is overloaded with the importance of information and communication technology.
History of media
The historical development of mass communication began with the Gutenberg printing process. The impact of this innovation was revolutionary.
The quantity of printed materials not only changed and increased the literacy of people, but also the structuring of written languages. Print media played a key role in society from the very beginning. Newspapers were at one point the only form of communication, and with the westward expansion, people were able to connect, and read about important economic issues and obtain information. During different times, many Americans sought to address social and economic problems, and they were able to achieve this by newspapers sponsoring the development of urban areas, and encourage changes.
The media has had many updates and undergone dramatic changes, underlying the infrastructure of media industries. With the chemical technology, photography was discovered, and with that a new visual era. The invention of the halftone allowed for photography to become an important part of the printed media. These were most notably in newspapers and...