In my opinion, an organizationÃÂs reputation can truly depend on the degree to which it is marketed in the publicÃÂs eye. A public relations manager job is to be an advocate for the company it serves. The public relations personnel primary duty and responsibility is to build and maintain a constructive relationship with the public. In this paper, I will define public relations from three different sources, compare, contrast these definitions, and explain why I believe there are so many different definitions to public relations.
Looking for definitions of public relations, I found that dictionary.com defines public relations as ÃÂthe actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc.ÃÂ Merriam-Webster defines public relations as ÃÂthe business of inducing the public to have understanding for and goodwill toward a person, firm, or institution.ÃÂ At a McGill University website, they defined public relations as ÃÂthe management of relationships between an organization and its publics ÃÂ groups who it depends on for its success.ÃÂ
Comparitively the definitions I found were not exactly alike but all were basically similar.
The reason I believe many definiitions are listed is because public relations deals with a variety of other subjects, such as public speaking, policies and procedures, conflict mediation, planning, and research. There is such a broad spectrum of public relations, it is almost impossible to narrow down into one sentence. Organiztations recongnize the growing importance of good pulic relations and rely on personnel for advice on many different subjects. Many different skills are required in order to perform the duties of public relationship manager, ÃÂpublic relations management and administration, includes organizational development, writing, emphasizing news releases, proposals, annual reports, scripts, speeches, and related items; visual communications, including desktop publishing and computer graphics; and...