Globalization and regional integration has opened up the world to global business ventures. As countries begin to saturate their existing market, they are looking for new opportunities to expand and grow. Energy drink maker Red Bull has decided to expand their operations and introduce a new caffeine-free and sugar-free energy drink into Argentina. In order make this expansion successful, Red Bull must conduct an environmental analysis of the area. This paper provides some insight into the global, regional, and country analysis required by Red Bull. In addition, this paper will describe the Red Bull organization and the product being introduced.
Global current events analysis
In order for Red Bull to become a competing force in the Argentina market, several factors have to be analyzed. Current events in the world are significant to the preparation of expanding a product, particularly internationally. Environment, terrorism, health, and finance are the issues Red Bull is going to focus on for the expansion.
The environments of the world are important factors that can drastically affect any move or decision made by a nation. Factors such as a hurricane with strong winds and water can change the way people live, and the products people purchase. Overpopulation is another environmental aspect threatening to reach the stage where there are simply too many people for the planet to support (ThinkQuest, 1999).
Military conflicts between other countries can cause many political and economical issues with alliances between nations. Product manufacturing can also aid environmental problems by polluting the soil upon which vegetation and agriculture are produced. Terrorism is also a problem that plagues the health and well-being of people and causes many issues and concerns that can make air and land travel a nightmare.
Health is another topic sensitive to the way people purchase a product. An item...