This essay is about a case study we had to do about creating a new product/business. For a (fictive) company called I2. A part is in Dutch but that is irrelevant

Essay by AatA+, March 2004

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Introduction

I2 International is an organization and is always keen to innovate and take initiatives. The Starmaker Company has been assigned to develop one new product or service out of five concepts.

Hereby we present you these five concepts and our final service. The following subjects: Dutch, English, Business Economics and Marketing are relevant to the concept of the development of a new product or service, thus included.

Your little stars,

Frank Albrecht

Adriaan Raaijmakers

Diederik Stolk

Ariën Westerduin

Index:

Organisation schedule:04

Our little stars project:05

Marketing06

Product concepts:06

Screening criteria:11

Product concepts and screening criteria:12

Extended description of remaining products:15

Pilot study:20

Strengths and weaknesses of remaining two products:22

Competition analyses:24

Decision final product or service:25

Concept test and market research:26

Results, conclusions and recommendations:27

Summary and extra conclusions and recommendations:36

Business environment of Star-Search:37

Final target group:38

Description final objectives:39

Unique selling position:41

Extended recommendation marketing mix:42

Company identity46

Summary:47

Financing:48

Business Economics48

Business economics:48

Nederlands54

Adviesrapport:55

Geschreven brieven:57

Genoteerde telefoongesprekken:63

Brief direct mail:65

Product demonstratie:66

English67

Brainstorm session:68

Summary:69

Bijlagen70

Nederlandse direct mail en antwoordkaart:70

English product folder:70

Organization schedule:

Our little stars project:

In the first week of our project we gathered for a brainstorm session.

A brainstorm session is a gathering of people thinking about certain ideas. I2 International is an organisation and is always keen to innovate and take initiatives. The Starmaker Company has been assigned to develop one new product or service out of five concepts.

These five concepts are listed below:

Five product concepts:

·Star-Search

·Star-Child

·Star-Job

·Tele-Star

·Pop-Star

On the following pages you can see how we developed these five basic product concepts.

Enjoy!

Star-Search:

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