Specific Purpose: To persuade the class to stop being members of a consumerist society, and to help turn our society from consumerism
Consumerism
Attention
Introduction: "Our enormously productive economy demands that we make consumption our way of life. That we convert the buying and use of goods into rituals, that we seek our spiritual satisfaction, our ego satisfaction, in consumption...We need things consumed, burned up, worn out, replaced, and discarded at an ever increasing rate." From Victor Lebow. Hello, my name is Will Burns, and I am here today to talk to you about consumerism and the hold it has on America and other industrialized countries.
(Slide 2)
Need
I. First, a look as to what consumerism is and how it affects everyone in our society.
A. The definition of consumerism according to www.dictionary.com is "an attachment to materialistic values or possessions."
1.Consumerism is noticeable in the unending purchase of new goods and services, with little attention to their true need, durability, product origin or the environmental consequences of manufacture and waste from the product.
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An electronics store in a shopping mall in Jakarta...2.Consumerism is driven by huge sums of money spent on advertising designed to create both a desire to follow trends, and a personal self-reward system based on buying things. Materialism is one of the end results of consumerism.
3.More than $200 billion is spent every year for advertising in the US alone. Advertising is not only limited to adults. Advertising companies spend billions of dollars every year just on children. The average child sees more that 20,000 commercials in a year. And more than 55 a day.
(Slide 3)
B. It is an often stated that the economy would improve if people just bought more things, bought more cars and spent more money.
1. Financial resources better spent on education, nutrition,