Evaluate To what extent have the "no frills" airlines coped better in the decline of the airline industry following the events on September 11th and explain what could have led to their continued success.
Introduction.
The decline of the air industry was evident even before the events of September 11th. The global economic slowdown had left airlines suffering from excess capacity as passenger numbers, especially lucrative business travellers, dropped. In particular, the US downturn affected major airlines, such as British Airways, which generate a lot of their business from the transatlantic route.
Method.
The evidence I will bring together should enable me to see the extent to which the low cost airlines dealt better, what enabled to do so and the extent of their continued success. Primary and secondary research will be used to gather suitable information. Once this has been done I will examine to what extent have the "no frills" airlines coped better in the decline of the airline industry
BAW - British Airways Boeing 757-236
Singapore Airlines (SIA/SQ) Airbus A380 (9V-SKA) l...
An easyJet A320, G-TTOC, prepares for departure at...Background.
The attacks on September 11th resulted in a massive decline in passenger confidence in flying, which caused a huge fall in demand for airline seats as was pointed out by the media. By mid October 2001 more than 100,000 jobs had been lost in the industry worldwide and flight capacity had been reduced by 15 to 20 percent. For the large airlines, with huge outgoings that could not be reduced overnight and a drastic cut in revenue, which kicked in immediately.
Airlines main assets are the planes it has. It's ability to either sell off these planes or to avoid the obligations to pay for them is negligible all it can do is to try and save on running costs by grounding them, however the trade off is that they bring in no revenue. This shows how...