June 6th, 2008
Course: INTE-1214 E-Business Models & Issues
RMIT University, Melbourne, Australia
Electronic-commerce, which represents performing commercial and business transactions using computer networks, faced intriguing questions regarding its potential growth and success. Corporations questioned its reality when it started in the mid 1990s. Currently, mobile commerce (M-Comm), which utilizes the mobile device and network technology to conduct business transaction and information exchange, is facing the same dilemma. The major advancement in mobile technology and the huge widespread of mobile use globally represents an excellent opportunity for customers and businesses in the future once the mobile technology reaches its full potential. This paper analyzes the main factors that will lead to the success of future m-Comm which are the handset culture, mobile technology development, the unique group of potential m-Comm customers and the increasing demand of mobility. These factors combined with the attributes of m-Comm will probably lead it to eventually being as big as e-Comm.
Table of Contents
Current State of M-Comm & Future Predictions 6
Key Drivers to Future M-Comm Success 8
The Handset Culture & Mobile Affinity 9
Major Advancements in Mobile Technology 11
The Unique Group of Potential M-Comm Customers 12
The Increasing Demand of Mobility 12
The world has evolved into a global village and brick-and-mortar corporations were not the only major players in the commercial world anymore. In order to remain competitive, large organizations had to adapt to and capitalize on the then-emerging electronic commerce (e-Comm), which represents the buying, selling or exchanging of products or services through computer networks (e.g. the internet) (Turban et al. 2008, p.4). When the internet became popular in the 1990s, companies' executives had an intriguing decision whether the internet was for real and...